HUVIS (CEO Kim, Suk Hyun, 079980), specializing in chemical and fiber materials, and PNL (CEO Lee, Kyung Soo), specializing in premium sofas, announced on February 19 that they have signed a memorandum of understanding (MOU) for the development and marketing of eco-friendly suede leather. The signing ceremony, which took place at HUVIS Daejeon Research Institute on the 18th, was attended by key officials from both companies, including Park, Seong Yoon, director of HUVIS Research Institute, and Lee, Kyung Soo, CEO of PNL.
 
The newly developed product is an eco-friendly suede material made of SKYPURA supplied by SK Chemical. SKYPURA is a type of engineering plastic that is lightweight and durable due to its low specific gravity. Using SKYPURA as the main ingredient, HUVIS has successfully developed Feeliv, a premium fabric made of high-performance ultra-fine fibers that are one-hundredth the thickness of a human hair.
Feeliv is characterized by its excellent feel compared to natural leather and its colors, which are difficult to express in general textiles. In addition, it is hygienic due to its anti-allergy and dust-mite-blocking structure, and resistant to soiling, making it the optimal material for expressing a sense of luxury in interior materials such as sofas and furniture, as well as automotive interior materials.
 
PNL is a sofa company that manufactures and sells high-end sofa brands. Through an agreement with HUVIS, the company has launched the Feeliv fabric-based sofa “NEEZ” and is now entering into full-scale brand marketing. Through the MOU, the two companies plan to maximize the quality of Feeliv fabric, share information and conduct joint marketing to expand their presence in the premium sofa market.
 
“We are pleased to take the first step into the sofa fabric market with PNL. We plan to improve the quality of Feeliv and strengthen production safety to position it as a differentiated product of HUVIS,” said Park, Seong Yoon, Director of HUVIS Research Institute. “This will be a good opportunity to diversify our portfolio in the premium sofa market and expand our market," said Lee, Kyung Soo, CEO of PNL.
 
Meanwhile, HUVIS and PNL will participate in the Seoul Living Design Fair, which will be held at COEX from February 26, and will actively promote the NEEZ sofa made of Feeliv fabric. (The End)


[Photo] Park, Seong Yoon, Director of HUVIS Research Institute (left) and Lee, Kyung Soo, CEO of PNL (right) pose for a commemorative photo at the MOU signing ceremony held at HUVIS Research Institute in Daejeon on February 18.