Huvis (CEO / Yoo, Bea Keun, www.huvis.com), the leading cutting edge chemical and fiber materials company, held a New Year’s kick-off ceremony for 2014 on January 2 at its Nonhyeon-dong headquarters with Huvis executives and employees.

CEO Bae Keun Yoo complimented all Huvis employees “for making concerted efforts to tackle the tough business environment of 2013.” He added that, “the Korea-Turkey FTA and Korea-China FTA will open up new big markets in 2014 and vitalize exports to Iran. For this reason, Huvis will concentrate its competitiveness on core businesses like SF and FY to enhance profitability and focus its competencies on reinforcing its market competitiveness in super fibers, while developing new growth engines.” In addition, Yoo personally implored employees to “fulfill your roles in your places and do your best to develop individual competences.”

Huvis has reinforced its growth strategies for 2014 by carrying out a reshuffle. The company enhanced the Strategy Team for the sustainable growth of key businesses and established the FY Global Team to increase global marketing for the FY business. Moreover, the company plans to hit its stride in developing future growth engines and develop new business by reinforcing its Business Development Team and Materials Development Team.