The #1 Korean fiber company, Huvis (CEO Mun Seonghwan, www.huvis.com), is newly remaking its homepage on December 20th with a variety of information and convenient features. It is the first task in its vision of standing as the global leader in the chemical fiber industry by the year 2012.
 
The main feature of the redesigned homepage is that the aim, as a B2B company, is to show consumers how often Huvis is encountered in everyday life though it may still be unfamiliar. It will have various fun sections to help in understanding fiber and understanding Huvis by showing such things as the manufacturing processes through which fibers are made and the processes that Huvis cloth goes through before it becomes a consumer product.
 
It has a friendlier image with a soft pastel color scheme and a focus on the family. The product information pages have been entirely redone with detailed explanations and images of products and a print function for increased visitor convenience. There is also a brand E-book which allows visitors to see Huvis brand products at a glance and aims to increase understanding of Huvis.
 
In this revision of the homepage, Huvis has prepared a “Myths and Truths about Fiber” quiz, which is a fun true-false quiz about what laypersons may not know about fiber, and if customers get all ten questions right, they can enter in a special event. Out of the customers that enter, 200 will be selected to receive a gift of 1 set (men’s or women’s) of sports socks made from a blend of Mirawave, which has excellent antibacterial properties, and Coolever, a Sweat Quick-drying fiber. This event is scheduled to run from December 20th until the 31st, and the winners will be announced via the Huvis homepage on January 7th.